360 Virtual Photography

Welcome to our 360 photography site, where you can purchase photos as well as learn how to take your own 360 photos.

To create quality 360 photos, use a dedicated 360 camera (like the Insta360 X-series). Mount it on a sturdy tripod at eye level in the center of the room. Shoot in RAW or HDR mode to maximize dynamic range, then use stitching software to refine the final image. [1, 2, 3, 4, 5]

1. Choose the Right Equipment

While you can use smartphone apps like Google Street View or panorama tools, true 360 photography requires a dedicated dual-lens camera (such as an Insta360 or Ricoh Theta). These cameras capture the entire sphere in one click, eliminating awkward alignment errors. [1, 2]

2. Optimize Camera Settings

To ensure high image quality, dial in your camera using its companion app:

  • Shoot in RAW or PureShot: This preserves the most detail and dynamic range, giving you more flexibility during editing. [1, 2, 3, 4]
  • Use HDR or AEB: If you are dealing with high-contrast environments (like a bright window in a dim room), use Automatic Exposure Bracketing (AEB) to capture multiple exposures and blend them later. [1, 2, 3, 4, 5]
  • Use a Timer: Never hold the camera in your hand. Set a 5-to-10 second timer and step out of the frame entirely to capture a clean, unobstructed view of the space. [1, 2]

3. Consider Your Placement

  • Height: Place the camera about 5 feet (1.5 meters) off the ground—roughly average eye level.
  • Centred: Position the camera squarely in the middle of the room so viewers don’t feel awkwardly close to one wall.
  • Stitch Lines: Avoid putting your primary subject or faces directly on the “stitch lines” (the invisible seam where the two camera lenses meet), as this can cause warping. [1, 2, 3, 4]

4. Perfect the Lighting

  • Indoors: Avoid dim environments. Add extra lighting to illuminate dark corners, and be mindful of placing the camera directly in front of large mirrors or highly reflective surfaces to prevent glaring. [1]
  • Outdoors: Avoid shooting directly into harsh midday sunlight. The best results happen during the golden hour (shortly after sunrise or just before sunset) when the light is soft and directional. [1, 2]

5. Stitch and Edit

Your raw files will initially look like flat, stretched-out dual-fisheye images. [1]

  • Stitching: Use the manufacturer’s software (like Insta360 Studio) to combine your exposures and stitch the files into a clean 360 equirectangular format. [1, 2]
  • Retouching: Load the stitched image into Adobe Lightroom or Photoshop to adjust colors, remove tripod shadows from the floor, or sharpen details. [1, 2, 3, 5]
  • Enhancements: If your image is grainy, tools like Luminar Neo can be used to denoise and upscale your 360 photos without losing quality. [1]